LifeValue® and NetValue® analysis creates predictive models to help develop the most beneficial and cost-effective solutions to drive sales or donations.
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ANALYTICS
We've got a thing for numbers — verifiable metrics, quantifiable variables, and measurable results. At STRATMARK, we have a quirk that doesn't seem to bother some agencies. We don't like wasting client money on efforts that just don't pay off – and not just immediately, but over time as well. LifeValue® and NetValue® drive our thinking. That means we don't fall in love with our own ideas (at least until they've been tested, analyzed and proven!).
From our LifeValue Audit at the planning stages, our teams are looking at all available existing data and research, creating predictive models to guide our recommendations. Central to these efforts is our use of Multichannel LifeValue Analytics — another part of STRATMARK's trademarked LifeValue concept calculating a customer or donor's value over time. Learn more about LifeValue, and contact us to see how we can drive sales or donations for you.
